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Sonder

Brand Design and Visual Strategy

for Sonder, a hospitality company providing design-driven short-term rentals in major cities worldwide.

As a Senior Brand Designer at Sonder, I was responsible for rolling out the company’s new visual identity across various digital and physical touchpoints. From marketing emails to landing pages and editorial content, I ensured each asset was visually consistent, strategically aligned, and in line with the refreshed brand direction.

Brand Assets

I collaborated with the brand marketing, content, and communications teams to create key assets ensuring consistency across all touchpoints. These included:

  • Brand Overview & Marketing Deck: Introducing the brand, its values, and differentiators.

  • Social Media Style Guide: Defining tone, style, layout, and content for consistency.

  • Powered by Sonder Style Guide: Detailing branding and content strategy for this hotel portfolio.

Marketing communication

I redesigned Sonder’s marketing email templates with a developer to align with the new brand identity. We built a flexible, modular system that adapted to different content types — from product updates to campaigns. Each module was designed for visual consistency, clarity, and mobile responsiveness, making it easier for teams to create on-brand emails and improve the overall customer experience.

Tools: Figma, and Iterable
Impact: faster asset creation, brand consistency across our communication (B2B and B2C)
Collaborated with: Marketing, Product Design, Front-end Devs

Social Media

I created visual content for various formats (stories, posts, carousels) tailored to different tones (B2C and B2B). Key projects included:

  • Property & Destination Launches: Designed Instagram stories and posts to showcase new Sonder locations, highlighting unique features while maintaining brand consistency.

  • Sonder Spotlight Campaign: Created visuals for an artist collaboration program, focusing on creativity and brand alignment.

  • Astrology Posts: Developed astrology-themed posts, which became top performers on social media, driving significant engagement.

  • AI-Generated Video Content: Used AI tools to create engaging video content, boosting performance on social platforms.

These initiatives helped enhance brand presence and increase audience engagement across all social channels.

Landing Pages

I worked on redesigning key landing pages to align with Sonder’s new brand identity, ensuring both visual consistency and user experience.

Key Contributions

  • Brand Implementation: Applied the new visual identity to landing pages, ensuring consistent use of typography, color, and imagery.

  • Modular Design: Created flexible sections that allowed teams to easily update content while staying on-brand.

  • Responsive Layouts: Ensured seamless performance across all devices.

These updates improved brand consistency, usability, and conversion rates.

Tools: Figma and Unbounce
Impact: Cohesive brand experience and improved usability, conversion-driven design
Collaborated with: Marketing, Product Design, Front-end Devs

Blog Redesign

I redesigned Sonder’s blog to align with the new brand identity and improve both readability and user experience.

  • Applied the updated visual system for a more cohesive look

  • Simplified content structure to make articles easier to navigate

  • Improved responsiveness and usability across devices

The result was a more polished, brand-aligned platform that better supported content and marketing goals.

Sonder Stories Blog >

Guest collateral

I designed in-room materials like welcome cards, signage, and printed guides to create a cohesive guest experience aligned with the new brand identity.

I also developed a digital version of this collateral, accessible via QR code, to simplify rollouts for new openings. This flexible format allowed for easy updates, localized content, and interactive additions like city guides.